The Nielsen Comapny (us), LLC

Joseph Gregory Milavsky

Jan Besehanic

Arun Ramaswamy

David Howell Wright

Robert A Luff

Paul Mears

Hashem Alsaket

James Bartelme

Molly Poppie

David J Kurzynski

Albert T Borawski

Balachander Shankar

Charles Clinton Conklin

Brian Fuhrer

Paul Donato

John Charles Coughlin

Marie Kramer

Benjamin Wood

Edward Stembler

Morris Lee

William Feininger

Vasiliki Koutsopanagos

Christen Voss Nielsen

Edmond Wong

Luc Zio

Edward Stembier

John A Mann

Methods, apparatus, systems and articles of manufacture are disclosed to estimate media audience consistency. An example apparatus disclosed herein includes a record manager to access media measurement data communicated via a network from a plurality of media monitors, the media measurement data corresponding to a plurality of panelists. The apparatus further includes a consistency calculator to determine a first number of the panelists exposed to a first quantity of a first broadcast, determine a second number of the panelists exposed to a second quantity of the first broadcast, and output a consistency metric associated with the first broadcast, the consistency metric being based on a variation of at least the first number and the second number.

Apparatus and methods to estimate media audience consistency

Example methods and apparatus for associating media devices with a demographic composition of a geographic area are disclosed. Disclosed example apparatus are to obtain a plurality of Internet Protocol addresses assigned to a media device associated with a panel member. Disclosed example apparatus are also to determine a most used Internet Protocol address from the plurality of Internet Protocol addresses, determine a geographic location corresponding to the most used Internet Protocol address, associate a geographic area with the media device in response to a determination that the geographic location corresponds to a location of an internet service provider, determine a demographic profile associated with the geographic area, and associate the demographic profile with the media device.

Methods and apparatus for associating media devices with a demographic composition of a geographic area

Methods, apparatus, systems and articles of manufacture to determine audio source impact on an audience of media are disclosed. A disclosed example apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to: divide audio of monitored media into successive audio segments; perform speaker identification on the audio segments; generate confidence values for speakers identified in the audio segments; generate speaker identification data for ones of the speakers having respective confidence values that satisfy a threshold; and analyze the speaker identification data to determine a speaker impact on audience ratings data.

Methods and apparatus to determine audio source impact on an audience of media

Methods, apparatus, systems and articles of manufacture to determine audio source impact on an audience of media are disclosed. A disclosed example method includes dividing monitored audio into successive audio segments including a first audio segment and a second audio segment. The example method also includes generating a first confidence value from the first audio segment and a second confidence value from the second audio segment, the first confidence value associated with a presence of a first audio source in the first audio segment, the second confidence value associated with a presence of the first audio source in the second audio segment. The example method includes identifying whether the monitored audio is associated with a presentation of first media based on the first confidence value and the second confidence value.

Example methods and apparatus for associating media devices with a demographic composition of a geographic area are disclosed. Disclosed example apparatus include means for receiving a plurality of Internet Protocol addresses assigned to a media device associated with a panel member. Disclosed example apparatus also include means for resolving addresses, the means for resolving to determine a most used Internet Protocol address from the plurality of Internet Protocol addresses, determine a geographic location corresponding to the most used Internet Protocol address, in response to determining the geographic location corresponds to a location of an internet service provider, associate a geographic area with the media device, determine a demographic profile associated with the geographic are, and associate the demographic profile with the media device.

Methods, apparatus, systems and articles of manufacture to determine audio source impact on an audience of media are disclosed. A disclosed example method includes dividing monitored audio into successive audio segments including a first audio segment and a second audio segment. The example method also includes generating a first confidence value from the first audio segment and a second confidence value from the second audio segment, the first confidence value associated with a presence of a first audio source in the first audio segment, the second confidence value associated with a presence of the first audio source in the second audio segment. The example method includes determining an impact of the presence of the first audio source on audience ratings associated with the monitored audio based on the first confidence value, the first quantity of audience members, the second confidence value and the second quantity of audience members to determine.

Example methods and apparatus for associating media devices with a demographic composition of a geographic area are disclosed. A disclosed example method includes receiving a plurality of Internet Protocol addresses assigned to a media device associated with a panel member, determining a most used Internet Protocol address from the plurality of Internet Protocol addresses, accessing geographic information and determining a geographic location corresponding to the most used Internet Protocol address, accessing demographic information and determining a demographic profile associated with the geographic location, and associating at least one of the geographic location or the demographic profile with the media device.

Methods, apparatus, systems and articles of manufacture to determine audio source impact on an audience of media are disclosed. A disclosed example method includes dividing monitored audio into successive audio segments including a first audio segment and a second audio segment, the monitored audio associated with monitored media. The example method also includes generating a first confidence value for the first audio segment of the successive segments and a second confidence value for the second audio segment, the first confidence value associated with a presence of a first audio source in the first audio segment, the second confidence value associated with a presence of the first audio source in the second audio segment. The example method further includes comparing (1) a first correlation of the first confidence value and a first rating associated with the first audio segment and (2) a second correlation of the second confidence value and a second rating associated with the second audio segment to determine an impact of the first audio source on audience ratings of the monitored media.

Methods, apparatus, systems and articles of manufacture are disclosed to calculate video-on-demand and dynamically inserted advertisement viewing probability. An example apparatus disclosed herein includes a category manager to identify a targeting strategy for advertisements associated with media presented in a first set of households and a second set of households, a probability engine to calculate a baseline viewing probability for a non-time shifted presentation of the media in the first set of households and the second set of households, and in response to identifying presentations of the media having a subsequent temporal sequence from the non-time shifted presentation, calculate corresponding time-shifted viewing probabilities of the media for the first set of households and the second set of households, and an imputation engine to generate viewing probability trend information of the media for the first set of households and the second set of households, the viewing probability trend information based on the respective time-shifted viewing probabilities, and adjust the targeting strategy to reduce wasteful targeting of the advertisements, the adjustment to select one of the first set of households or the second set of households to insert the advertisements based on the viewing probability trend information.

Methods and apparatus to calculate video-on-demand and dynamically inserted advertisement viewing probability

Methods, apparatus, systems and articles of manufacture are disclosed to calculate video-on-demand viewing probability. Example methods disclosed herein include identifying a first set of households associated with a target set of categories that presented a first media having a first telecast delay, calculating first total tuning minutes and first total exposure minutes for the first set of households, identifying a second set of households that presented the first media having the first telecast delay and having a portion of the target set of categories, the second set of households having second total tuning minutes and second total exposure minutes for each category in the second set of households, calculating a household tuning proportion based on the first and second total tuning minutes, and calculating a household exposure proportion based on the first and second total exposure minutes, and calculating the panelist viewing probability associated with the first telecast delay based on a ratio of the household exposure proportion and the household tuning proportion.

Methods and apparatus to determine audience viewing of recorded programs are disclosed. An example method disclosed herein comprises processing first bus information obtained by monitoring a bus of a time shifting device to determine a record time corresponding to when the time-shifting device stored data associated with first media content being recorded for later presentation, processing second bus information obtained by monitoring the bus of the time shifting device to determine a playback time corresponding to when the time-shifting device later retrieved the data to present the recorded first media content, and estimating a possible distribution time corresponding to when the first media content was initially distributed to the time-shifting device based on a difference between the playback time and the record time.

Methods and apparatus to determine audience viewing of recorded programs

Methods and apparatus for identifying viewing information associated with a digital media device are disclosed. In an example method, data conveyed via a data bus communicatively coupled to a processor and a data storage device associated with the digital media device is monitored. Event information associated with the digital media device is extracted from the data and the viewing information is identified based on the event information.

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Dunedin, FL, United States of America

Joseph Gregory Milavsky