Google Inc.

Jos Bergmans

Chad Steelberg

Ryan Steelberg

Scott Beauchamp

Robert Gardner

Russell Kevin Ketchum

Alex Smolyanov

A system and method select bids for a plurality of media plays, such as advertising spots on radio stations. Users provide bids for the medial plays and may select providers of the media plays and a time period of the media play. The media plays are associated with the bids. The bids are allocated to the media plays, and winning bids are selected.

Auctioneer

Systems and methods are described for forecasting media play on a broadcast station. The technique involves collecting media play data from a broadcast station for a period just ended. The collected media play data is used to update historical media play data for the broadcast station. The updated historical media play data is then used to forecast spot inventory for the broadcast station for a next time period.

System and method for media play forecasting

Growing community of inventors

Laguna Niguel, CA, United States of America

Jos Bergmans