Jumptap, Inc.

Millennial Media Inc.

Millenial Media, LLC

Other

Verizon Media Inc.

Millennia Media, Inc.

Jumptab, Inc.

Jumptag, Inc.

Jorey Ramer

Adam Soroca

Dennis Doughty

Neal J Karasic

Andrew M Groh

Dennis Dought

Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

User characteristic influenced search results

In embodiments, the present invention provides a method and system for receiving a navigation request from a mobile communication facility, receiving an indicator input, dynamically creating a content based at least in part on an association of the navigation request and the indicator input, and presenting the dynamically created content to the mobile communication facility.

Use of dynamic content generation parameters based on previous performance of those parameters

A system for exclusivity bidding for mobile sponsored content includes one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of (a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least two exclusivity characteristics, wherein the exclusivity characteristics relate to (i) a usage history as recorded via use of the mobile communication facility by a user thereof; and (ii) a geography associated with the mobile communication facility, respectively; and (b) matching the at least two exclusivity characteristics with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility.

Exclusivity bidding for mobile sponsored content

The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors.

Syndication of a behavioral profile using a monetization platform

A system for presenting targeted search results to a mobile communication facility, where the search results are based on a viewing history of audio content consumed by a user on a mobile communication facility, the audio content delivered by a carrier of cellular services to the mobile communication facility. Upon receiving a query from the mobile communication facility the system determines whether the query is contextually more relevant to audio content than search results unrelated to the audio content based on the viewing history. This determination is used to direct the mobile communication facility to prioritize a search result from the query based on the search result being related to the audio content consumed by the user, over search results from the query unrelated to the audio content consumed by the user.

Presentation of search results to mobile devices based on viewing history

Improved search capabilities are disclosed for mobile communications devices such as cell phones. These and other capabilities are employed to improve delivery of sponsored content, such as advertisements and sponsored links, to appropriate or desirable mobile communication facilities.

Managing sponsored content based on device characteristics

A system for presenting targeted search results to a mobile communication facility, the system configured to perform the steps of (a) receiving information relating to a viewing history of television content including a plurality of episodes from a series viewed by a user; (b) receiving from the mobile communication facility a search request containing a word; (c) determining that the word is more contextually relevant to the series than search results unrelated to the series, wherein the determination is based on the received viewing history of television content; and (d) transmitting to the mobile communication facility information corresponding to a viewing source for one or more episodes of the series not yet viewed by the user, wherein display of the information corresponding to the viewing source is prioritized over display of the search results unrelated to the series.

Presentation of search results to mobile devices based on television viewing history

A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value.

Dynamic bidding and expected value

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

System for targeting advertising content to a plurality of mobile communication facilities

A system predicts a search query term, wherein the prediction is based at least in part on a plurality of keystrokes entered on a mobile communication facility and wherein the prediction is further based at least in part on information relating to the mobile communication facility and/or its user.

Predictive text completion for a mobile communication facility

In embodiments of the present invention improved capabilities are described for caching search related data on a mobile communication facility, coordinating the presentation of the cached information with network information to the mobile communication facility display to facilitate response to user queries with up to date information, and implicitly downloading updates to cached information while previously cached information is available to the user.

Increasing mobile interactivity

In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a first mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a second mobile communication facility based at least in part on the weighting.

Interaction analysis and prioritization of mobile content

A system and method for positioning targeted sponsored content on a mobile communication facility, comprising (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or service being purchased by the user and a location; (b) receiving data corresponding to offline inventory within the location, wherein the offline inventory corresponds to a second product or service; (c) selecting advertising content based at least upon a relevance between (i) an advertisement for the second product or service and (ii) the purchased first product or service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content with the mobile communication facility; and (d) presenting the selected advertising content on a display of the mobile communication facility.

Growing community of inventors

Cambridge, MA, United States of America

Jorey Ramer