Chicago Display Company

Jordan Morrell

Display rack

A display rack including a support, one or more bracket attached to the support and merchandise supports, such as shelves, supported by each bracket. The support may be a vertical support and a plurality of bracket mounting locations may be spaced vertically along the support. Each bracket may include adjoined first and second beams. The beams may be adjoined proximate the inner ends and extend to free outer ends. Each beam may include a leading side which faces in a common forward clockwise or counterclockwise direction about the support. Each shelf may be secured with respect to the leading side of each beam and may extend from the leading side in the forward direction. The brackets and shelves may be configured to present merchandise entirely around the rack for improved merchandise visibility and accessibility.

A display rack and display rack shelf. The display rack includes a frame which supports one or more of the shelves. The frame has first, second and lateral sides and defines a plurality of vertically-spaced pairs of horizontally-aligned apertures. The shelf includes first and second end portions. The first end portion includes a movable support element with a single piece cross member and a pair of movable engagers at opposite lateral sides of the shelf for engagement with a selected pair of apertures along the first or second sides of the frame. The single-piece cross member and each movable engager of the movable support element is slidable toward and, alternatively, away from the second end and is rotatable about a corresponding axis to permit setting of the angular position of the shelf. The second end portion side is configured for pivotal engagement with one of the front and rear sides of the frame. The shelf of the rack is adjustable for a plurality of angular orientations by a selective positioning of the first end portion with respect to the second end portion.

Growing community of inventors

Chicago, IL, United States of America

Jordan Morrell