Facebook, Inc.

Jordan Christopher Walke

Ning Li

Kent Schoen

Jessica Gronski

Eric Michel Giovanola

Philip Zigoris

Robert Kang Xing Jin

Robert Kang-Xing Jin

Ashwin Ravindra Bharambe

Lin He

Andrew Lankes Street

Phillip Anastasios Zigoris

Parallel processing of frames by a first and second thread is disclosed. In particular, the systems and methods can process multiple frames in a pipelines manner by a JavaScript thread and a UI thread. The system first executes a first frame by a JavaScript thread during a first time interval. The system then executes the first frame by a UI thread during a second time interval. While the UI thread is executing the first frame, the JavaScript thread executes a second thread in parallel during the second time internal. As a result, latency is added to UI processing while maintaining the same throughput, to add parallelism. The JavaScript and UI threads can be handled by different processors (e.g., using a multi-core processor), thereby adding further parallelism and increasing the efficiency of processing an event.

Multi-threaded asynchronous frame processing

A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user.

Monitoring activity stream for sponsored story creation

In one embodiment, a method includes receiving a first selection of an entity associated with a user of a social-networking system; receiving a second selection of a type of user interaction with the entity; and providing the first and second selections for use in a sponsored-story specification. The use of the first and second selections in the sponsored-story specification facilitate entries in an organic activity stream of the social-networking system that match the sponsored-story specification being provided for display in pre-determined areas of web pages.

In one embodiment, a method includes receiving a bid to display in a predetermined area of a web page an organic-activity-stream entry matching particular story characteristics. The bid includes a bid amount and one or more targeting criteria. The method includes, n response to identifying an organic-activity-stream entry as matching the story characteristics, providing for display the organic-activity-stream entry in a predetermined area of a web page based at least in part on the bid amount and targeting criteria.

In one embodiment, a method includes receiving sponsor specifications designating story characteristics; monitoring an organic activity stream for entries matching the story characteristics; and, in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page.

Growing community of inventors

Saratoga, CA, United States of America

Jordan Christopher Walke