Microsoft Technology Licensing, LLC

Joost Martijn Bon

Chad Steven Estes

Michael C Kunz

Michael D Schackwitz

David S Barlin

Jose Emmanuel Miranda Steiner

Jesse Kui Hsiang Lim

Brian D Holdsworth

An advertisement is associated with an advertiser-sponsored theme. An application generates a page that includes the advertisement. If a first user input event is detected with respect to the advertisement, the advertiser-sponsored theme is temporarily applied to the page, thereby providing a preview of the advertiser-sponsored theme. If a second user input event is detected with respect to the advertisement, the preview of the advertiser-sponsored theme is removed from the page. If a third user input event is detected with respect to the advertisement, the advertiser-sponsored theme is selected for use with the application. A notification may also be provided to other users indicated that the advertiser-sponsored theme was selected for use.

Advertising-driven theme preview and selection

Methods for delivering rich media content to a user within an email system via a dedicated media channel. An email system receives an email message associated with rich media content from a registered sender for delivery to a recipient. To improve the recipient's viewing experience, the email system ensures that the rich media content is loaded in a rich media database before delivering the email message to the recipient. When the recipient reads the email message, the email system delivers the rich media content to the recipient from the rich media database via a dedicated media channel efficiently and at a low cost.

Late loading rich media

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Seattle, WA, United States of America

Joost Martijn Bon