Yahoo! Inc.

Jonathan Merrel Chum

Marc Eliot Davis

Amit Kumar

Marco Boerries

Edward Stanley Ott, Iv

Keith D Saft

George Grinsted

Erik Nis Jessen

Adam Taggart

Lee John Parry

Information regarding a mobile user's context including but not limited to current mobile activity, social relations and associations history, and past mobile, search and browsing history is identified and converted to metadata. Metadata is also applied to content sources delivering content to a search engine or personalized content engine. The metadata is used in part to determine the relative display of content objects delivered to the mobile user as search results or a personalized aggregated information resource, e.g., home page. The user may select information, from one or more entities or search results or as presented to the user in other contexts, to be automatically delivered to the user's home page as a content feed including multiple content objects or content feeds associated with an entity. Information regarding mobile user activity is compiled and used to permit publishers and advertisers to identify target candidates to receive advertisements or marketing materials.

Automatic feed creation for non-feed enabled information objects

Open framework for integrating, associating, and interacting with content objects including automatic feed creation

Growing community of inventors

San Francisco, CA, United States of America

Jonathan Merrel Chum