Nds Corporation

Cisco Technology, Inc.

Jonathan Maissel

Reuven Wachtfogel

Shlomo Kipnis

Moshe Kranc

David Richardson

Doron Handelman

Steve Epstein

Chaim Shen-Orr

Yossi Tsuria

Ezra Darshan

Moshe Shlissel

Sam Michelson

Ron Katz

Mika Krause

Yossef Tsuria

Shabtai Atlow

Yishai Sered

Yonatan Silver

David Zviel

Gershon Bar-On

Amir Eilat

This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.

Advertisements in an end-user controlled playback environment

A digital television recording method comprising: broadcasting a television program associated with a broadcaster set of parameters enabling access to a first set of predetermined portions of the program; operating an agent for determining whether to record the program and for associating with the program, upon recording of the program, an agent set of parameters enabling access to a second set of predetermined portions of the program; storing the program together with the broadcaster set of parameters and the agent set of parameters to generate an addressable program; retrieving at least a portion of the addressable program; displaying the at least a portion of the addressable program to a user; receiving from the user a user set of parameters enabling access to a third set of predetermined portions of the addressable program; editing the addressable program to include the user set of parameters enabling access to the third set of predetermined portions of the addressable program thereby generating an edited addressable program; and storing the edited addressable program.

Advanced television system

A subscriber unit for use in a television system including a television network and transmitting apparatus for transmitting program schedule information, the subscriber unit including a receiving unit for receiving the program schedule information, a profile storage unit for storing at least one viewer preference profile of at least one television viewer, an intelligent agent for customizing the program schedule information based, at least in part, on the viewer preference profile, to produce a program guide including customized program schedule information, and display apparatus for displaying the program guide.

Intelligent electronic program guide

Growing community of inventors

Jerusalem, Israel

Jonathan Maissel