Google Inc.

Jonathan Goldman

Baljeet Singh

Phuong B Le

Thomas James Broxton

Lane Patrick Shackleton

Alexander Jan Verhage

Anand P Rangarajan

Reto Strobl

Thomas Weich

Amit Sharma

Michael Hatscher

Olivier De Wolf

Simon P Hofer

Matthew Cheng-Yu Liu

Shiva Littoo Rajaraman

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for determining bids for campaigns. The method comprises receiving an indication from a sponsor to create a video campaign and presenting a user interface for the sponsor to designate a goal for the video campaign. The goal is expressed in terms of a balance between maximizing any views versus engaged views. Engaged views arise when a user indicates their desire to view a video content item or where the user performs one or more actions related to the video content item while or after viewing the video content item. The method further comprises receiving a sponsor selection of a goal, receiving a maximum bid to be applied to all video campaign formats, automatically determining an adjusted maximum bid for each format based on the maximum bid and sponsor goal selection, and storing the campaign.

Format-specific bids based on goal-oriented targeting of content

Methods, systems, and apparatus, including computer program products, for providing efficient searching of video content. In one aspect, a method includes providing a search control associated with video content items, the search control for receiving search queries for identifying video content items associated with one or more channels in a video sharing environment. A search query is received from a user logged into one of the video sharing environment or a content distribution system. One or more matching video content items are located from the repository based on the search query. A selection of one or more of the video content items is received. A channel associated with the selected video content items is determined. Providing the search control further includes providing a pre-populated suggestion list for selecting a filter criteria for locating a video content item based on the stored historical channel selections associated with the user.

Search control for searching video content

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for presenting aggregated performance information for video content items. The method comprises identifying a video content item displayable in a plurality of different format types to users. The method further comprises collecting performance information related to the display of the video content item when presented in each of the different format types. The method further comprises aggregating the performance information for the different format types, where the performance information includes information selected from a group comprising a number of thumbnail impressions, a number of video impressions, a number of views, a view rate, an average cost-per-view, a total cost, or a number of clicks to a landing page, including providing overall performance information for the video content item. The method further comprises presenting the aggregated performance information for the video content item.

Aggregated performance information for video content items

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for automatically preparing content. A method includes receiving a selection of a video content item for distribution by a content distribution system as part of a campaign; prompting a user to determine if the user wants control over formats and networks the video content item will be displayed in; receiving a user selection that the user wants automatic format and network selection; receiving attribute information from the user for use in presenting the video content item in accordance with the received selection for automatic format and network selection; automatically preparing the video content item for distribution in a predetermined number of formats and across a predetermined number of networks including determining a distribution among the formats and the networks consistent with a first predetermined criteria; and storing the campaign.

Video campaign automatic configuration

A method, executed on a processor, for serving a video content segment at an online resource, includes receiving a request for a video content segment; identifying one or more candidate video content segments to serve in response to the request; accessing a quality factor (QF) and a bid for each of the candidate video content segments; ranking the candidate video content segments based on a combination of each of the video content segments' QF and bid; and providing in response to the request, a set of candidate video content segments based on the ranking.

Serving video content segments

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for linking video sharing accounts with content delivery accounts. In one aspect, a method includes providing a control in a user interface associated with a campaign management tool for a content delivery system. The control includes a linking tool for linking a content delivery account associated with a user in the content delivery system with one or more video sharing accounts in a video sharing environment.

Linking video sharing accounts with content delivery accounts

The present invention provides methods for determining which ads to present to a user. An embodiment of the method comprises identifying one or more ads, at least one of the identified ads associated with a video. For each identified ad, a first score is calculated. The first score for the identified ad associated with the video is calculated based on one or more metrics representing user interactions associated with viewing the video. In one embodiment, the score for the ad associated with the video will be better (e.g., higher) the more viewers of the video hosting service interact with the associated video, since such interactions thereby indicate a higher over level of viewer interest in the video. One or more of the identified ads are selected to be presented to the user based at least in part on the first score of each of the identified ads. The one or more selected ads are transmitted to a device for presenting to the user.

Growing community of inventors

San Francisco, CA, United States of America

Jonathan Goldman