Rovi Guides, Inc.

Jonathan B Gilpin

Albert D Bennah

Kyle Miller

Bryan Stephen Scappini

James W Lent

Methods and systems for presenting contextually relevant push content when a user is passively engaged with an application are described herein. The system detects that the user is engaged with an application on a device and monitors the user's level of engagement with the application. If the system determines that the user is passively engaged, the system prepares to insert push content into the current output. The system identifies a region on the current output into which to insert push content, for example a region unoccupied by content or a particular object. The system identifies a context of the current output and selects a push content item based on the context of the current output. Then, the system inserts the push content item into the empty region on the current output.

Systems and methods for pushing content

Methods and systems for inserting a push content item into a user display are described herein. The system identifies an object on a current output of an application on a device. The system also selects a push content item comprising an animatable graphic element from a database of push content. The system inserts the push content item at an insertion point in the current output and animates the animatable graphic element on the current output of the application. The system also causes at least one interaction of the animatable graphic element with the object on the current output of the application.

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Raleigh, NC, United States of America

Jonathan B Gilpin