Charter Communications Operating, LLC

Tandberg Television Inc.

Jon C Honhart

Vipul B Patel

Justin O Tidwell

A communications system includes content distribution hardware operable to detect presence of a window in a video stream in which to insert an advertisement. Multiple viewers receive and view the video stream. Advertisement management hardware in the communications system receives notification of the window as well as attributes of the viewers receiving the video stream. Based on the attributes associated with viewers, the advertisement manager hardware selects a particular advertisement suitable for the viewers amongst multiple advertisements to insert in the window. The content distribution hardware inserts the selected advertisement in the window for distribution to the multiple viewers. During distribution of the advertisement in the window, if desired, the content distribution hardware monitors further use of the multiple communication devices to detect if any of the communication devices discontinue receiving the video stream during the window of time.

Dynamic advertisement insertion and monitoring

A system and method is disclosed allowing a cable network provider to dynamically allocate a network resource, in the form of channel bandwidth, for conveying either analog or digital assets. Certain assets are distributed in a cable network in an analog manner but only during certain time periods. The network resources could be used for offering digital services at other times. A programmable RF switch allows network resources to be switched to convey digital assets when the analog channels are not required. The digital assets conveyed may comprise movies, games, or music and can be transferred during 'off-hours' for local storage in the set top box in anticipation of future requests by a user. When the asset is requested, the set top box first checks if the asset is locally available, and if so, spools it out locally.

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Evergreen, CO, United States of America

Jon C Honhart