Roblox Corporation

John Shedletsky

David B Baszucki

Erik S Cassel

Matt Dusek

The present invention pertains to a method and apparatus for providing advertisements in virtual world environments. In one embodiment, the method may include providing at least one advertisement to be displayed within a virtual world environment distributed to a plurality of user computer systems. The method may also include determining that a user is interacting with the advertisement in the virtual world environment. In one embodiment, the method may further include tracking one or more factors associated with the interaction.

Providing sponsored content in virtual environments

A method and apparatus for automatically decorating a three-dimensional model is disclosed. The method may include receiving an image file from a user. The image file is to decorate a surface of a three-dimensional model upon display of the three-dimensional model in a simulated three-dimensional world. The method may also include automatically formatting the image file for display on the three-dimensional model in response to receiving the image file, and storing the formatted image file in a database.

Automatic decoration of a three-dimensional model

The present invention pertains to a method and apparatus for providing a dynamic and scalable topology for virtual world environments. In one embodiment, the method may include determining, in response to a request of a user computer system to transfer from a first place to a second place in a virtual environment, an instance of a second place that satisfies the request. The method may also include directing the user computer system to a game server that provides the determined instance of the second place.

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San Francisco, CA, United States of America

John Shedletsky