Jelli, Inc.

John Paul LeFlohic

Torsten Schulz

Jateen P Parekh

Sreeharsha Kamireddy

Stephen King Dougherty

Yuri Regelman

Bo-Lin Hsu

Trevor Price

Michael S Dougherty

Em Huynh

Tajinder Singh

One or both of a metadata associated with content to be integrated into a linear broadcast and a content data comprising content to be integrated into the linear broadcast is received via a network. A trigger to integrate content into said linear broadcast is received from a broadcast automation system associated with the linear broadcast. Based at least in part on said metadata a content item is determined to be integrated into the linear broadcast in response to the trigger. The determined content item is integrated into the linear broadcast, including by providing to a mixing node associated with the linear broadcast a broadcast-ready audio output.

Sidecar ad server for linear broadcast

Inventory data is stored, wherein the inventory data represents for each of a plurality of broadcast stations a corresponding inventory of audio advertising spots available from that broadcast station to be filled by an advertising placement system. An advertising campaign data representing a set of advertising objectives of an advertising campaign is received. The inventory data is used to iteratively select advertising spots to be associated with the advertising campaign, based at least in part on a respective computed fitness of match between each selected advertising spot and said advertising objectives.

Dynamic broadcast lineups based on local and third-party data sources

A new RFP specification is received for a new broadcast ad campaign. A placement is determined for a new broadcast ad in a suitable position within an ad network inventory based at least in part on the new RFP specification. A transfer of an existing placement for an existing broadcast ad campaign out of the suitable position to a newer position based at least in part on an existing RFP specification is determined.

Placement and adaptive transfer of advertising spots in a broadcast network

One or more event trigger rules is stored, each event trigger rule including a trigger condition and a corresponding action. An indication is received that the trigger condition associated with a triggered event trigger rule has been satisfied. The corresponding action associated with the triggered event trigger rule is performed, based at least in part on the indication, wherein the corresponding action comprises a behavior associated with an audio advertising campaign.

Event triggers in audio advertising

Inventory data representing for each of a plurality of broadcast stations a corresponding inventory of audio advertising spots available from that broadcast station to be filled by an advertising exchange system is stored. One or more sets of advertising campaign data, each representing a set of advertising objectives of an advertising campaign, is received via a demand side interface. The inventory data is received via a supply side interface. The inventory data is used to determine for each advertising campaign a corresponding set of advertising spots to be associated with that advertising campaign.

Ad exchange on ad server for linear broadcast playout system

Audience data received from a plurality of audience data sources is stored. An advertising goal defined at least in part by reference to one or more audience attributes is received. Audience data from two or more of said audience data sources is used to determine an advertising plan to meet the advertising goal.

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San Mateo, CA, United States of America

John Paul LeFlohic