Engine Media, LLC

John Patrick Roach

Michael Zacharski

Louis Clayton Ashner

Mickey Alexander Schwab

Michael Adam Grosinger

Dynamic advertisement routing is disclosed. For example, a plurality of internet protocol ('IP') addresses associated with respective plurality of target nodes is stored in a routing pool. Each IP address in the routing pool is pinged through each of first and second load balancer network interfaces. Network routes associated with target nodes are updated based on a first plurality of ping responses. Communications sessions are established with target nodes through respective network routes. IP addresses are pinged and respective latencies in a latency cache are updated based on a second plurality of ping responses. A first request directed to the plurality of target nodes is received and is determined to be sent to a first target node based on the latency cache forwarded to the first target node via the first network route.

Dynamic advertisement routing

Individualized connectivity based request handling is disclosed. For example, a content source is accessed by a client device and a load balancer executes on a processor to receive a first request based on the client device accessing the content source. A first session variable is set to a first value in a first session and a first latency to the client device is measured. A first plurality of target nodes is selected based on the first session variable. A first plurality of messages is sent to the first plurality of target nodes. A second request is received from the client device after the first session expires, starting a second session. The first session variable is set to a different second value in the second session. A second plurality of messages is sent to a second plurality of target nodes different from the first plurality of target nodes.

Individualized connectivity based request handling

Geopartitioned data caching is disclosed. For example, a data source is connected over a network to a geographically remote data cache in communication with a load balancer service. A processor on the data cache executes to receive, from the data source, a plurality of data entries in the data cache, where the plurality of data entries is selected based on a geographical region of the data cache. A data request for a data entry of the plurality of data entries is received from the load balancer service, where a requestor of the data request is in a second geographical region proximately located with the data cache. The data entry is sent to the load balancer service, where the load balancer service forwards the data entry to a receiver.

Geopartitioned data caching

Low-latency high-throughput scalable data caching is disclosed. For example, a data source is connected over a network to a load balancer server with data cache. A load balancer service and a data cache service execute on processors on the first load balancer server to receive, by the load balancer service, a request from a client device over the network. The load balancer service requests a data entry associated with the request from the first data cache service. The data cache service retrieves the first data entry from the first data cache, which stores a first plurality of data entries that is a subset of a second plurality of data entries stored in the data source. The load balancer service modifies the request with the data entry. The load balancer service sends a modified request to a plurality of receivers.

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New York, NY, United States of America

John Patrick Roach