Block, Inc.

Square, Inc.

John O'Brien-Carelli

Katherine Swett

Drew Richards

Bo Han

Integrating an image capturing mechanism into an ecommerce application is described. Images of items offered for sale via ecommerce channels associated with an ecommerce service provider and performance metrics associated with the images and/or content items with which the images are presented via the ecommerce channels can be analyzed. Based partly on the analyzing, a characteristic associated with the images that are associated with a performance metric that satisfies a threshold or that are presented by the content items that are associated with the performance metric that satisfies the threshold can be determined. A new image of an item to be offered for sale by a merchant via an ecommerce channel can be received and, based at least partly on the characteristic, it can be determined whether to integrate the new image into a content item for the merchant, wherein the content item to be presented via the ecommerce channel.

Integration of image capturing mechanism into ecommerce application

Onboarding via image procurement is described. In an example, an image of an item to be integrated into a forthcoming content item to be presented via an ecommerce channel associated with an ecommerce service provider is received. An inactive content item, including at least the image of the item, can be generated for the merchant. Responsive to determining that the merchant has claimed the inactive content item, (i) a state of the inactive content item can be modified to an active content item and (ii) the active content item can be caused to be presented via the ecommerce channel to enable the merchant to offer at least the item for sale.

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Brooklyn, NY, United States of America

John O'Brien-Carelli