The Procter Gamble Company

John M Gilley

Magda El-Nokaly

Edward M Bartholomey

Alic Anthony Scott

Craig Eugene Zoltowski

The present invention relates to cosmetic compositions having improved application benefits to keratinous tissue and keratinous fibers wherein said compositions have improved application benefits, while avoiding the negatives associated with compositions currently known in the art. The cosmetic compositions exhibit a turning point stress of from about 650 Pa to about 1500 Pa and a high shear rate slope of less than about 0.5 Pa-s. Applicants have also found that the compositions disclosed herein are also useful for other cosmetic applications that relate to keratinous tissues like skin, e.g., lipsticks, foundations, eyeliners, lipliners, eyeshadows, rouges, etc., where it is desirable to provide a smooth application of a long wearing, film-forming cosmetic product.

Pseudoplastic, film forming cosmetic compositions

The present invention is for mascara compositions having improved application characteristics. Said improvement is attributed to incorporation of a setting rate agent which delays the setting of the composition long enough to provide sufficient time to distribute the mascara in semi-liquid form onto the lashes as well as contribute to lash-thickening properties while avoiding negative aesthetics.

Mascara compositions

The present invention is for mascara compositions having improved application characteristics. The improvement is attributed to incorporation of a setting rate agent which delays the setting of the composition long enough to provide sufficient time to distribute the mascara in semi-liquid form onto the lashes as well as contribute to lash-thickening properties while avoiding negative aesthetics.

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Shrewsbury, PA, United States of America

John M Gilley