Synqy Corporation

John Hoye

Michael Weissman

Nikolaus Chanda

David Mosby

A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. When a user device retrieves a webpage from one of the websites and renders the webpage, it executes the codes and requests the content of the smart brand assets from a brand asset server. Through the brand asset server, a brand owner can control the content and the presentation of the smart brand asset hosted by the websites. The system further enables the brand partners to adjust the content of the smart brand assets based on their needs.

Method and system for managing content of digital brand assets on the internet

A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. When a user device retrieves a webpage from one of the websites and renders the webpage, it executes the codes and requests the content of the smart brand assets from a brand asset server. Through the brand asset server, a brand owner can control the content and the presentation of the smart brand asset hosted by the websites, based on various factors such as previous click through rates, aggregated shopper behaviors, geographical locations of the websites or website visitors, categorized types of websites, blacklist of websites.

Method and system for deploying arrangements of payloads based upon engagement of website visitors

A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. Generally, the system enables distribution and sharing of smart brand assets across websites. The system performs the steps of presenting a web page containing code representing a smart brand asset that has a unique identifier, receiving a request for the smart brand asset from a search engine crawler which is indexing web pages of the web server, redirecting the request to a brand asset proxy server based on the unique identifier and satisfying the request by providing content of the smart brand asset. The unique identifier can include information of the location, user attributes, or the content of the smart brand asset. As a result, it is determined that the request is sufficiently satisfied to be indexed by the search engine.

Method and system for increasing visibility of digital brand assets

A digital brand asset system performs the steps of providing payloads for a smart brand asset to a plurality of web servers which include codes representing the smart brand asset, receiving feedbacks on how the smart brand asset is presented on the website servers, collecting web journey data of the website visitors' who have interacted with the smart brand asset, generating a report detailing how effective the smart brand asset has been on the website servers, and presenting the report on a dashboard. Generally, by monitoring the website servers and visitors interacting with the smart brand assets, a report can be generated for the brand owners to determine the effectiveness of the smart brand assets hosted on the website servers. The raw data used to generate the report can be used to autonomically and dynamically change the content based upon the interpretation of the feedbacks.

Method and system for updating the presentation of digital brand assets

A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. The brand owners specify brand guidelines that determine how the smart brand assets are presented based on the environment in which the smart brand assets are placed. Smart brand assets contain unique identifications so that a search engine crawler can index the web pages containing the content of the smart brand assets. By monitoring the website servers and visitors interacting with the smart brand assets, a report can be generated for the brand owners to determine the effectiveness of the smart brand assets hosted on the website servers.

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Walnut Creek, CA, United States of America

John Hoye