Sas Institute Inc.

Digital Turbine, Inc.

John Haws

John Clare Brocklebank

Thomas Robert Lehman

Bruce Monroe Mills

William Lefew

Yohan Lejosne

A computer-implemented method for selecting a digital content, comprising: receiving a plurality of samples, each comprises a request having a plurality of values of a plurality of attributes, and associated with a success value for a Bernoulli distributed event having a campaign and a bid rate (BR) of the campaign; clustering the plurality of samples in a plurality of homogenous nodes according to respective plurality of values; identifying a group campaign with a highest valuation for each one of the plurality of nodes using triangular approximation of the Bernoulli distribution of events in the node; receiving a query from a device including a plurality of other values of the plurality of attributes; selecting one of the plurality of nodes; selecting a digital content of the group campaign with highest valuation identified for the selected node; and generating a response to the query including the selected content.

Method and system for selecting a highest value digital content

Systems and methods are provided for generating a set of classifiers. A term is identified within a document and a pre-defined threshold distance is determined. A plurality of additional terms in the document are identified, the additional terms being located within the pre-defined threshold distance of the time. A distance between the term and an additional term of the plurality of additional terms is calculated. A corresponding weight for the calculated distance is determined using a proximity weighting scheme. A score for the additional term is calculated using the calculated distance and the corresponding weight. A colocation matrix is generated and a classifier determined using the colocation matrix.

Computer-implemented systems and methods for taxonomy development

Systems and methods are provided for generating a set of classifiers. A location is determined for each instance of a topic term in a collection of documents. One or more topic term phrases are identified, and one or more sentiment terms within each topic term phrase. Candidate classifiers are identified by parsing words in the one or more topic term phrases, and a colocation matrix is generated. A seed row of the colocation associated with a particular attribute is identified, and distance metrics are determined by comparing each row of the colocation matrix to the seed row. A set of classifiers are generated for the particular attribute, where classifiers in the set of classifiers are selected using the distance metrics.

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Durham, NC, United States of America

John Haws