Google Inc.

John Fu

Joerg Heilig

Shankar Ganesh

Jian H Li

Jocelyn C Lin

Jesse Savage

Othman Laraki

Sundar Pichai

Ann Mei Chang

Sorin Jianu

Sumit Agarwal

Gregory Joseph Badros

Grace Kwak

Carl Schedvin

Jeffrey Kenn Eddings

Systems and techniques to provide for software installation. In general, in one implementation, the technique includes detecting selection of one or more applications by a user; creating a manifest for the one or more applications, the manifest including a reference to the one or more applications and a reference to one or more installers, where each of the one or more applications is associated with a unique one of the one or more installers; and providing the manifest to a target system where each of the one or more applications can be installed, none of the applications or installers being provided in the manifest.

Common installer server

A computing device may receive a request for a rank-specific search link corresponding to a particular search result within a list of search results. The computing device may identify one or more search parameters used by a search engine to generate the list of search results, and identify a search result rank position of the particular search result in the list of search results. The computing device may create a rank-specific search link associated with the one or more search parameters corresponding to the list of search results and the search result rank position corresponding to the particular search result. The computing device may provide the rank-specific search link in accordance with the request. Selection of the rank-specific search link may cause information, to be presented, relating to a document to the search parameters and corresponding to the search result rank position.

Rank-specific search results

Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impression, selection, and/or conversion (or some other user event). Probabilities of events, associated with offers, occurring may be used to allow different advertisers with different value propositions to compete against one another in an arbitration such as an auction. Advertisers may target the serving of their ads to keywords (search and/or content), particular publications or properties, particular vertical categories, other types of ad spots, etc.

Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system

Systems and techniques to provide for software installation. In general, in one implementation, the technique includes receiving a manifest, the manifest including a reference to one or more applications to be installed, obtaining an installer associated with an application, and using the associated installer to install the application on a target system, the application and the associated installer not being provided in the manifest.

Common installer client

A search engine link provider receives content of a document from a remote computer. Topics for the content are identified and search terms are generated based on the topics. Search engine links are generated based on the search terms. The search engine links are embedded into the content for matches within the content to the search terms. Selection of a search engine link by a user initiates a search for the search term associated with the search engine link.

Method and system for dynamically generating search links embedded in content

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Sunnyvale, CA, United States of America

John Fu