Marlboro Marketing, Inc.

John E Mercer

R Christopher Kidd

Milton Merl

A variable sized free standing promotional display for promotional advertising. In place of the normal cardboard display shelf of one size, the invention contemplates using end members of plastic having vertical pedestals above and below the end members. The end members include one-way locking tabs on both the side, upper and lower walls to receive an appropriately slotted and cut beam member, which may be made of corrugated cardboard from the packing materials. The side edges of the beam are received and locked by the one-way locking tabs and is centered and held rigidly by central vertical channels. The transverse length of the shelves may be varied, in accordance with the length of the beam member utilized. Vertical cardboard columns may be anchored on the pedestal members to provide a vertical promotional display of more than one shelf.

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New York, NY, United States of America

John E Mercer