At&t Intellectual Property I, LP

John Doehler

Roland Noll

Scott Crawford

Aspects of the subject disclosure may include, for example, a machine-readable storage medium, including executable instructions that perform operations that include providing an interface to a client device to submit an advertising campaign, analyzing a plurality of segments of a plurality of subscribers of an interactive media system according to desired traits for the advertising campaign, determining content distributed by the interactive media system that correlates with the audience as selected media content, identifying a plurality of devices for a selected subscriber of the identified subscribers that receive portions of the selected media content from the interactive media system as an identified plurality of devices, analyzing break metadata for the selected media content, selecting a selected message from an advertising playlist to be assigned to the upcoming break segment, selecting a device for delivery of the selected message. Other embodiments are disclosed.

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Kendall Park, NJ, United States of America

John Doehler