Groupon, Inc.

Joey Hawilo

Ganesh Angappan

Karthik Paulramachandran

Ramya J

Will Megson

Naren Chainani

A method, apparatus and computer program product are provided for electronic transactions based on a reply message. In the context of a computer executed method, the method includes receiving a message, from a sender device, including a reply to buy (RTB) identifier associated with a promotion and a RTB validation code. The method also includes authenticating, using a promotion and marketing service host, the RTB validation code, associating the message from the sender with a recipient identifier, and causing the transmission of a purchase order message to the recipient device based on the RTB identifier.

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Chicago, IL, United States of America

Joey Hawilo