Microsoft Technology Licensing, LLC

Jody D Biggs

Christopher A Meek

Ewa Dominowska

Brian Burdick

Gary William Flake

Brett David Brewer

David Max Chickering

David Maxwell Chickering

Li Erran Li

Tarek Najm

Asela J Gunawardana

Robert J Ragno

Jesper B Lind

Hrishikesh Bal

Yusuf I Mehdi

The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.

Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising

For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

Arbitrage broker for online advertising exchange

For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.

Value add broker for federated advertising exchange

A 'Quality-Based Ad Pricer' prices ads as a function of how users respond to a particular page and/or domain to which they are sent by an online advertisement. User experience is improved by ensuring that advertisements that are more relevant to a user are priced less than an ads which are less relevant to the user. In particular, a quality factor for each ad is determined as a property of the advertiser's site based on measured user behaviors with respect to that site. This quality factor is then used in ranking, selecting, and pricing ads in an automated online auction. Further, while ad aggregators are not excluded from the ad market by the pricing rules of the Quality-Based Ad Pricer, these rules ensure that there is a 'level playing field' such that ads of merchants are not excluded by the ads of ad aggregators.

Quality based pricing and ranking for online ads

Methods and systems in search marketing which permit advertisers to provide advertisements to a search engine, as well as bids associated with the advertisements themselves, are provided. Advertisements are selected for presentation when they are determined to be relevant and payment for presentation is due only upon the conditions of the bid being met. If desired, advertisers may be permitted to provide, in addition to an advertisement, one or more destination pages associated with selection of the advertisement. In this case, relevance can be determined not only on the basis of the content of the advertisement itself, but also on the content of the destination page(s).

Selecting directly bid upon advertisements for display

For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

Import/export tax to deal with ad trade deficits

A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.

Growing community of inventors

Redmond, WA, United States of America

Jody D Biggs