Lego A/s

Joakim Kørner Nielsen

Morgan James Walker

Bjarke Holt Pedersen

Jens Valentin Laulund

A game system comprising a data processing system and an identification toy element that includes information associated with the identification toy element; wherein the identification toy element is a toy construction element comprising one or more connectors configured for mechanically connecting one or more other toy construction elements to the identification toy element so as to allow a user to construct a toy construction model; and wherein the data processing system is configured to: detect a presence of the identification toy element in a detection area; create an association between a virtual object in a virtual environment and the detected identification toy element; access, when the identification toy element is again placed within a detection area, the information associated with the identification toy element; obtain, based on the accessed information, information about the virtual object associated with the identification toy element; present a representation of the associated virtual object; and to perform a play pattern procedure including controlling the representation of the virtual object.

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Vejen, Denmark

Joakim Kørner Nielsen