At+t Corp.

Jitendra Apte

Marina Lima Roesler

A system and method for providing targeted, interactive, multimedia advertisements and electronic commerce capability on a hypertext network. Advertising software from a server is loaded on a user's client computer through a browser at the user's request. The display screen of the client computer is partitioned into a browser area, which retains the full functionality of the underlying browser, and advertising area. Controls affecting the presentation and content of the advertisements streamed from the server to the client computer are available to the user in the advertising area, as are secure purchase and electronic coupon controls.

Interactive multimedia advertising and electronic commerce on a hypertext network

A method is provided for performing a transaction that is initiated over an open communication network between a user and a remotely located server. The open communication network may be the Internet, for example. In accordance with one embodiment of the method, a transaction identification number is received from the remotely located server over the open network and subsequently, communication between the user and the remotely located server is discontinued. Communication is established between the user and a transaction server. The transaction server is operatively coupled to the user and the remotely located server over a communication network which is isolated from the open network. The transaction identification number is transmitted to the transaction server over the communication network. After the transaction server confirms the validity of the transaction identification number, in response to a request from the transaction server, a transaction authorization number is transmitted over the communication network to the transaction server to complete the transaction.

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Woodbridge, NJ, United States of America

Jitendra Apte