Tencent Technology (Shenzhen) Company Limited

Jinjing Liu

Yang Wang

Lei Xiao

Wei Xue

Dapeng Liu

Xue Bai

Peili Lv

Chuanjiang Luo

Lili Zhao

Miao Xu

A method and device for processing promotion information and a system are provided. The method includes that: agreement information and exposure requirements of all promotion information within a preset period are acquired (); directional delivered targets are determined according to the agreement information and the exposure requirements, and the directional delivered targets are split into multiple non-intersected delivered target sets (); the promotion information is delivered to users corresponding to the corresponding delivered target sets according to the exposure requirements (); statistics about social propagation amounts of to the delivered promotion information is made in real time in a delivery process (); and exposure parameters are corrected according to the social propagation amounts (), so that delivery of the promotion information is regulated in real time. By the method, the effectiveness and accuracy of delivering the promotion information may be improved.

Method and device and system for processing promotion information

Growing community of inventors

Shenzhen, China

Jinjing Liu