Criteo S.a.

Jimmy Ma

Dan Teodosiu

Bruno Roggeri

Philippe Joseph François Bourcier

Baptiste Gérard Adrien Marie Courtois

Paul Bryan Davis

Described herein are methods and systems for generating a mobile device-specific identifier usable across native mobile applications and mobile browsers with a unified opt-out mechanism. A mobile device generates a transient identifier for the mobile device and maps the transient identifier to a stable identifier of the mobile device using at least one call to a service endpoint coupled to the mobile device via a communications network. A browser application on the mobile device renders a webpage, the webpage comprising first instructions, executed by the browser application, to retrieve the stable identifier of the mobile device using at least one call to the service endpoint coupled to the mobile device via a communications network.

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San Francisco, CA, United States of America

Jimmy Ma