Yahoo! Inc.

Jimmy Duvall

Timothy Roberts

Jyh-Herng Chow

Sung Ho Park

Aamod Sane

Chandra Pisupati

Deyang Song

David Jackson

Ashish Kasi

Con Lam

Junxu Li

Ali Mohamed

Sheridan Rawlins

Timothy Reeth

Boris Shkolnik

Sara Hicks

Modification of the presentation of page appearance, page navigation flow, and other aspects of the user experience of an online shopper navigating the virtual shopping cart and checkout pages of an online store is achieved without compromising the security of checkout processing. The modification may include customization, and various configuration and customization tools may be employed. The online shopper experiences continuity between unsecured-connection pages presenting items for purchase and secured-connection pages presented for checkout processing. In one embodiment, page navigation flow is modified using continuations implemented using a relatively small stack to save information relating to the flow. In another embodiment, a page designer enables a dynamic version of a page specification program to be generated, such as by way of a page customization interface. Partial evaluation is employed to generate a version of the program that is executed at request time.

Customization of an online shopping experience

A computerized self-service platform assists merchants in creating and managing stores on a computer network. In one aspect, a system for managing a store includes a product database and an ecommerce storefront, with the ecommerce storefront referencing information in the product database. A product administration module (e.g., a catalog manager) allows the merchant to manage the product database on a self-serve basis. Separating the storefront from the product database can yield numerous advantages.

Self-service catalog manager for stores implemented on a communications network

Growing community of inventors

San Jose, CA, United States of America

Jimmy Duvall