Yahoo! Inc.

Jim W Delli Santi

Ramazan Demir

Soren Riise

Devesh Patel

Eugene H Stipp

A system and method determine local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.

System for determining local intent in a search query

A system and method are disclosed for determining the geographic range of a search query. A search query may include local intent which influences the results and advertisements that are displayed in response to the search query. The geographic range associated with the local intent may vary depending on the search query. The geographic range may be determined using probabilistic models that analyze historical searches to determine the geographic range of search queries.

System for determining the geographic range of local intent in a search query

A system and method determine the geographic range of a search query. A search query may include local intent which influences the results and advertisements that are displayed in response to the search query. The geographic range associated with the local intent may vary depending on the search query. The geographic range may be determined using probabilistic models that analyze historical searches to determine the geographic range of search queries.

A system and method are disclosed for identifying relevant content/advertisements to be displayed in response to receiving a search query. The relevant advertisements may be identified based on the contextual relevance compared with the root term of the search query and based on the geographic relevance as compared with a location term of the search query and/or a localness associated with the root term. The search query may be assigned a location identifier based on the location term or based on the localness, which may be used to expand the geographic range for ranking and selecting relevant content/advertisements.

System for identifying geographically relevant advertisements from a search query

A system determines the geographic range of a search query. A search query may include local intent which influences the results and advertisements that are displayed in response to the search query. The geographic range associated with the local intent may vary depending on the search query. The geographic range may be determined using probabilistic models that analyze historical searches to determine the geographic range of search queries.

A system and method are disclosed for determining local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.

A system and method are disclosed for utilizing local intent to provide geographically relevant information in response to a search query. The search query results and advertisements may be chosen based at least in part on the local intent and geographic range of the search query. The search query may be assigned a location identifier based on the local intent that is used to expand the geographic range for ranking and selecting relevant content and advertisements.

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Los Altos, CA, United States of America

Jim W Delli Santi