Inmar Analytics, Inc.

Vuelogic, LLC

Jim J Deffenbaugh

Ronnie J Garmon

The present disclosure relates to identifying consuming entity behavior across domains. Identity records are stored in a memory accessible to a computing system. Each of the identity records comprises at least one attribute, and the identity records originate from a plurality of domains. A determination is made as to whether a first one of the identity records identifies a consumption entity that is identified by a second one of the identity records. The first and the second identity records originate from separate ones of the domains, and the second one of the identity records is associated with a persistent key. The persistent key is associated with the consumption entity. The first identity record is associated with the persistent key if the first identity record is determined to identify the consumption entity.

Identifying consuming entity behavior across domains

Disclosed are various embodiments for determining discounts that optimize revenue for customers or customer subsets. Transaction records that are associated with a customer and a merchant are obtained. Each transaction record identifies a corresponding purchase of a quantity of one of multiple items by the customer from the merchant at a corresponding unit purchase price. A normalized unit purchase price is generated for each transaction record by normalizing the respective unit purchase price relative to a respective unit retail price at the time of purchase. A demand curve is generated for the customer for the items based at least in part on the transaction records and the normalized unit purchase prices. The demand curve identifies a quantity of units that the customer is predicted to purchase at a range of normalized unit purchase prices.

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Atlanta, GA, United States of America

Jim J Deffenbaugh