Lg Electronics Inc.

Jim Clayton

Hanseok Kim

Junhee Kim

Youngah Kim

Jungnam Park

Hojoo Park

Hyonbin Kong

A method of processing a commerce service in a commerce processor communicating with a customer premises equipment (CPE), the method including executing a first browser and outputting a coordinate corresponding to a bitmap associated with inputted payment data on a screen of the first browser, receiving coordinate values corresponding to payment data through the output coordinate, transmitting the received coordinate values based on a communication protocol to a second browser, unscrambling the transmitted coordinate values corresponding to the payment data and retrieving payment data from the unscrambled coordinate values, and performing a payment process for a product item corresponding to the retrieved payment data.

Apparatus and method for processing a multimedia commerce service

A multimedia commerce brand offering environment is disclosed. Herein, a method for processing a multimedia commerce service includes the steps of storing service usage pattern data of a user using the multimedia commerce service, sensing a user action from a CPE of the user using the multimedia commerce service, comparing the sensed user action with the stored service usage pattern data of the user, extracting service usage pattern data of the user in accordance with the user action, and providing recommended commerce service information respective to the extracted service usage pattern data of the user.

A multimedia commerce service processing method includes the steps of receiving a signal for selecting a first product provided by the multimedia commerce service, detecting body size information of a user from login information of an account of the user who uses the multimedia commerce service, generating a first avatar graphic image including the detected body size information of the user and transmitting a signal for outputting an image of the first product in a specific area of the first avatar graphic image to a display device. A multimedia commerce service processing apparatus includes a receiving module configured to sense a signal, a communication module configured to transmit and receive data, a storage module configured to store login information of an account of a user and a controller configured to control operation of the multimedia commerce service processing apparatus.

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Seoul, South Korea

Jim Clayton