Microsoft Technology Licensing, LLC

Jie Xiao

Nihar Niranjan Mehta

Yawen Wei

Kaiyang Liu

Dayun Li

Siyu You

Divye Khilnani

Mingyuan Zhong

Shu Zhang

Abhinav Singh

Lihong Pei

Yanbo Ma

Rohan Rajiv

Zhifeng Deng

Rohan Koundal

Roberto Alexis Rodriguez

Kean Loong Tan

Yuhao Zhang

Yaolin Wang

Techniques for optimizing network-transferred multi-card content items are provided. In one technique, a first content item selection event is initiated that involves a set of content delivery campaigns that includes a content delivery campaign that includes a content item that comprises multiple cards. The content delivery campaign is selected and the content item is transmitted to a first computing device, where the multiple cards have a first card configuration. One or more events that are associated with the first computing device displaying at least one card of the plurality of cards is identified. Based on the events, a second card configuration is determined. Another content item selection event that involves the content delivery campaign is initiated and the content delivery campaign is selected. The content item is transmitted to a second computing device, where the multiple cards have the second card configuration.

Optimization of network-transferred multi-card content items

A content item generation system which implements techniques for selecting and identifying content items to return in response to a request is described. For example, the content item generation system may separate requirements included with a request into first and second sets of requirements. The first set of requirements may be used to identify which content items or content item campaigns may be suitable to respond to the request. The second set of requirements may be used to determine whether items associated with the selected content items or content item campaigns correspond to technical requirements specified in the request.

Multi-step validation of content items based on dynamic publisher requirements

A media item cache manager system which implements techniques for efficiently using cache memory to respond to requests. The cache memory may include information on items along with a status indicator for each of the items, indicating different status information. Some examples of possible status indicators include valid, invalid, or in-progress indicators.

Using status indicators in an item caching environment

A system for conserving resources in a multi-channel control system environment is provided. A resource limit that is associated with a content delivery campaign is determined. A prediction of resource usage that is associated with the content delivery campaign and a first content delivery channel is determined. A content request is received through a second content delivery channel that is different than the first content delivery channel. In response, based on data contained within the content request, the content delivery campaign is identified. Also, based on the resource limit and the prediction of resource usage associated with the content delivery campaign and the first content delivery channel, it is determined whether to respond to the content request with data associated with the content delivery campaign.

Multi-channel resource control system

A request intermediary processing system which implements techniques to allow tracking of responses to requests when there is an intermediary. In an embodiment, the intermediary includes an internal exchange. The internal exchange may manage one or more content item providers and select content items from among the one or more internal content item providers to respond to requests. The intermediary may include, when responding to a request, inserting or embedding a token or other means so that the integrity of a content item provider-specific tracking data is maintained, while including request intermediary processing system-specific tracking data.

Progress tracking for requests made through an intermediary

A request filtration system that implements techniques to reduce load on a downstream service by efficiently filtering requests before they are processed by the downstream service. The request filtration system may be used by a request processing system to eliminate requests that satisfy any of one or more filters. For example, each filter specifies one or more attributes that may apply to one or more requests. If a request satisfies a filter, then the request is not considered by the downstream service or a content item does not need to be selected by the request processing system in response to the request.

Reducing load to downstream services by filtering requests

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Sunnyvale, CA, United States of America

Jie Xiao