Wuhan Jingce Electronic Group Co., Ltd.

Wuhan Jingli Electronic Technology Co., Ltd

Jianchao You

Dingde Peng

The present invention provides a display effect enhancement method, apparatus, and device. The apparatus includes: an obtaining module configured to obtain a grayscale value of each pixel of a picture to be displayed; a first demura module located in a main control chip and configured to perform, according to the grayscale value of each pixel, a first brightness compensation on the picture to be displayed; a second demura module located in a driving chip and configured to perform a second brightness compensation on the picture to be displayed that has been subjected to the first brightness compensation; and a display module configured to display the picture to be displayed that has been subjected to the second brightness compensation. According to the present invention, in consideration of the fact that the main control chip includes the first demura module, two times of demura are performed, on the basis of the first demura module of the main control chip and the second demura module of the driving chip, on a grayscale image having a display effect to be enhanced, thus effectively improving a display effect of a display panel for a picture.

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Wuhan, China

Jianchao You