Facebook, Inc.

Meta Platforms, Inc.

Jia Lu

Peter Tuchen Lai

Selena Menglu Wang

Peter Lai

Shu Wu

Can Cui

Boyan Lin

An exemplary method of providing content to users of a social networking service includes selecting a first set of users from a plurality of users on a social networking service in a geographic region to receive personalized content. The method further includes setting a first distribution rate for the personalized content during a first period of time based at least in part on a first user-traffic pattern. The method also includes providing the personalized content to client devices of the first set of users in accordance with the first distribution rate during the first period of time. The method further includes tracking posting of the personalized content to the social networking service by the first set of users, and reducing the first distribution rate if a ratio between a number of times the personalized content is posted and a number of times the personalized content is provided satisfies a threshold.

Methods and systems for providing content to users of a social networking service

An exemplary method of providing content to users of a social networking service includes determining user-traffic patterns during respective periods of time for a plurality of users on a social networking service in a geographic region. The user-traffic patterns including a first user-traffic pattern during a first period of time. The method further includes selecting a first set of users from the plurality of users in the geographic region to receive personalized content. The personalized content is personalized for respective users in the first set of users. The method further includes setting a first distribution rate for the personalized content during the first period of time based at least in part on the first user-traffic pattern and providing the personalized content to client devices of respective users in the first set of users in accordance with the first distribution rate during the first period of time.

A method of generating a personalized video for a user of a social networking service. For a plurality of images associated with the user, respective first metrics are determined for respective images of the plurality of images based on one or more predefined image-content criteria, a first set of images is selected from the plurality of images based at least in part on the respective first metrics, and the personalized video is populated with the first set of images. The method further includes providing the personalized video to the user for viewing.

Growing community of inventors

Fremont, CA, United States of America

Jia Lu