Oath Inc.

Verizon Media Inc.

Jerry Zhang

Wendell Craig Baker

Csaba Kecskemeti

Jinhui Liu

Jonathan Malkin

An electronic system may be configured to determine if a first-type device ID and a second-type device ID both identify a same device. To do so, the electronic system may preliminarily group a particular first-type ID with a particular second-type ID based on matching time slots and network addresses. Individual scores for each of the preliminary groups may be determined based on cardinalities associated with the time slots. Combined scores may then be determined for groups having the same first-type device ID and second-type device ID. A final analysis may be performed to confirm, with a sufficient level of confidence, whether first-type device IDs and second-type device IDs included in the preliminary groups identify the same device.

Growing community of inventors

Sunnyvale, CA, United States of America

Jerry Zhang