Microsoft Technology Licensing, LLC

Drawbridge, Inc.

Jerry Ye

Yang Yu

Devin Guan

Tin H Kyaw

Ravi Menon

Kamakshi Sivaramakrishnan

Internet advertising to users of web browser personal computer systems is a very large and mature industry. However, many new digital devices such as cellular telephones, table computer systems, and video game console are now presenting an even larger internet advertising market. Although the techniques used for targeting advertisements to web browsers on personal computers are sophisticated, the techniques for accurately targeting internet advertisements to these new digital devices are limited. To improve the quality of targeting advertisements on new digital devices a set of techniques for accurately pairing digital identities is disclosed. Once various digital identities are linked, all of the accumulated digital profile information from these linked digital identities may be used to accurately select advertisements for all of the linked digital devices.

Method for transmitting information to device on a network based upon information associated with a different device on the network

A system to pair internet-connected devices comprising: a plurality of Internet servers each configured to share its server Internet Protocol address with two or more internet-connected devices that share a connection to the Internet through the Internet server; means for producing different respective frequency counts of co-occurrences of different respective pairs of internet-connected device identities: means for producing different respective Boolean counts of Internet protocol addresses having co-occurrences of different respective pairs of internet-connected device identities; and means for determining a device pairing of first and second internet-connected devices based at least in part upon frequency counts of co-occurrences and Boolean counts of Internet protocol addresses having co-occurrences.

System to deliver content to internet-connected devices that have shared a server internet protocol address

Growing community of inventors

San Jose, CA, United States of America

Jerry Ye