Under Armour, Inc.

Jeremy Zedell

Murtaza Ali

Mary Lawyer

Sid Jatia

Ken Valencik

Barbra Sainsurin

Ralph Marczynski

Ben Finnigan

Methods, apparatus, computer applications, and systems are provided for enabling identification of content to be compiled into a shopping application at a user device. In one embodiment, a general layout for a number of content modules to be displayed and identifying information for content to be inserted are provided from a network server to a user device, the user device then calls the appropriate content and utilizes the layout to generate a page for display to the user natively. One specific variant, activity and profile data collected at the user device via a separate application may be stored at the network and used to select content by the server.

Medium, method and apparatus for native page generation

A method of operating a health tracking system includes utilizing user profile data for a user and health parameter data received from a health tracking device associated with the user to derive parameters relating to the user. The parameters are compared to tags associated with content pages or objects to determine a relevancy or match. Particular ones of a plurality of content pages or objects are selected for delivery to the user based on the comparison.

Targeted content page generation

Growing community of inventors

Austin, TX, United States of America

Jeremy Zedell