Ack Ventures Holdings, LLC

Jeremy Sadwith

Harry B Kargman

Ryan McConville

Steve Anson

David Ulrich

Bernhard Valenti

Mehmet Kartal Goksel

Christopher Keune

Andrew Rusiecki

A technique for dynamic digital ad configuration of digital ads being displayed on web pages and other digital properties is discussed. In one embodiment a site-specific Ad Tag is used to formulate a request for ad creatives for a publisher web page based on previously stored website configuration settings and dynamically retrieved targeting parameters. Ad creatives satisfying the request are identified and advertiser configuration settings for the identified and retrieved ad creative may be further adjusted based on the publisher website configuration settings before the ad creative is displayed on the website. Further, the site-specific Ad Tag may continue to monitor a performance of the displayed ad creative after the ad creative has been displayed on the web page of the publisher to optimize display and acquire information.

System and method for digital ad configuration

A technique for dynamically adjusting a digital advertising campaign during an active campaign flight is discussed. Using feedback from a digital survey over an exposed audience of user populations, brand lift may be calculated on a per ad creative and/or per site basis. User characteristics derived from content consumption patterns may be used to optimize ongoing campaigns and formulate target audiences and target creative formats for new campaigns.

System and method for digital advertising campaign optimization

A technique for identifying an opt-out status for a user's mobile or other computing device without relying exclusively on client-side storage or primarily on the use of non-determinative mechanisms is discussed. Embodiments provide server-based or otherwise hosted techniques of accurately identifying devices of users that wish to opt-out of having their device activity tracked. These techniques enable accurate identification of a device's opt-out status even in the absence of a client-side opt-out indicator.

System and method for improved opt-out recognition for a mobile device preliminary class

An improved technique for identifying a user's mobile device is discussed. A persistent and unified identifier that bridges mobile app to mobile web and to other web browser-compatible mediums is utilized. Using a unique verification identifier, the unified identifier is consistently verified, revived and distributed across application and browser mediums.

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Brooklyn, NY, United States of America

Jeremy Sadwith