Liveramp, Inc.

Rapleaf, Inc.

Jeremy Lizt

Auren Hoffman

Manish Shah

Vivek Sodera

Takashi Yonebayashi

Stephen Travis May

A data attribution system uses a unique identifier (UID) that uniquely identifies a particular individual. A search is conducted of different data sources and, different types of profile information associated with the UID is extracted from the data sources. The different types of profile information associated with the same UID is aggregated together and displayed in a same screen presentation on a user interface.

Data source attribution system

An anonymous information system (AIS) maintains privacy for internet users by separating personally identifiable information (PII) and user browser history. The AIS may receive a hashed email address from a publisher website. The AIS system may double hash the email address and discard the hashed email address received from the publisher. The double hashed email address is decoupled from user PII and may be used for tracking the number of unique email addresses provided by the publisher website. The AIS system also may associate the hashed email address with a consumer file. The AIS may hash an entity identifier associated with the consumer file to create a non-reversible anonymous identifier (anonymous ID). The anonymous ID may be associated with segment information in the consumer file that does not contain PII about the user. The AIS may send customized information to users based on the segment information.

Anonymous information management

A user correlation system uses aggregated data and matching/comparison in order to assign an association score that determines likelihood that unique identifiers are associated with the same user.

Associating user identities with different unique identifiers

A reputability analysis system receives a domain assessment request associated with a domain and accesses a database to find a match for the domain. A reputability score is derived according to a hierarchical analysis of a matching domain in the database. Traceability, accountability, and association information associated with the domain assessment request may also be used to adjust the reputability score.

Growing community of inventors

San Francisco, CA, United States of America

Jeremy Lizt