Disney Enterprises, Inc.

Jeremy A Weinrib

Oke Okaro

Purva R Rajkotia

There is provided a method and system for optimizing delivery of data to a mobile device over a network. According to one embodiment, the invention includes a communication stack, such as a TCP/IP stack, which includes an application protocol interface (API) between an application layer and a transport layer. According to this embodiment, the method includes receiving delivery optimization information; determining the priority of the data using the delivery optimization information; providing the priority of the data to a physical layer in the communication stack; and delivering the data to the mobile device based on the priority.

Optimization of data delivery in mobile networks

There is provided a method of processing a rich-media message by a mobile device having a display, a mobile device operating system and a software application. The method includes receiving the rich-media message over a network by the mobile device, depacketizing the rich-media message by the mobile device operating system to retrieve an encoded rich-media message and address data in the rich-media message, and activating the software application on the mobile device by the mobile device operating system based on the address data in the rich-media message. The method also includes decoding the encoded rich-media message by the software application to generate rich-media content information, determining, using the rich-media content information, whether a rich-media element identified by the rich-media content information is resident on the mobile device, and if the determining determines that the rich-media element is resident on the mobile device, displaying the rich-media element on the display.

Method and system for transmission and display of rich-media messages

There is provided a method and system of generating a rich-media message using a short message service (SMS) message. In one aspect, the method comprises encoding data and rich-media content information to generate an encoded rich-media message, and formatting the encoded rich-media message into a rich-media SMS message. In one aspect, the method includes transmitting the rich-media SMS over a network. In another aspect, the method includes receiving the rich-media SMS by a mobile device, decoding the SMS, and displaying the message. The method may include obtaining rich-media content from a server. In one embodiment, a system for communicating a rich-media message to a mobile device comprises an alerts generator configured to encode a rich-media message and format the message into a rich-media SMS, a content server configured to provide rich-media content to a mobile device configured to decode and display the rich-media SMS.

Method and system for transmission and display of rich-media alerts

An electronic device is provided. The electronic device includes a display and a processor configured to control the display of a graphical user interface on the display. The electronic device further includes a computer readable medium containing instructions for configuring the processor to provide a menu. The menu includes a plurality of links. The links include at least one link that corresponds to a submenu. The submenu includes a further plurality of links. The processor monitors a plurality of user inputs and monitors the position of a cursor within the display. The processor displays the menu upon entry of a first user input, and displays the submenu upon selection of the corresponding submenu link within the menu. When the cursor is within a content portion of the display and the menu is not displayed, the processor displays the submenu upon entry of a second user input, without first displaying the menu.

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New York, NY, United States of America

Jeremy A Weinrib