Iheartmedia Management Services, Inc.

Clear Channel Management Services, Inc.

Jennifer Perez

Bobbi Denise Schuster

Jeff Littlejohn

Keyin Hsu

A preference related to the broadcast of a work, for example a song or advertisement, is obtained from a subscriber. The work is associated with one of a plurality of unique identifiers, and the particular identifier with which the work is associated can be identified in some instances by using information included with the subscriber preference. In response to determining which unique identifier is associated with the work, content associated with that identifier can be delivered to the subscriber according to his preference.

Delivering content associated with a unique identifier

Multiple attempts can be made to match received information associated with a work and one of multiple identifiers stored in a database. Each of the identifiers in the database is uniquely associated with one of a plurality of specific works. A first search can be made to determine if an identifier in the received information includes an identifier that matches one of identifiers stored in the database. If the identifier in the received information does not match any of the identifiers in the database, a second matching attempt can be made to determine if the received attributes match attributes of a work associated with one of the identifiers in the database. Based on the results of the matching, various actions can be taken to associate or assign one of the unique identifiers with the work related to the received information.

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San Antonio, TX, United States of America

Jennifer Perez