The Procter Gamble Company

Jennifer Lori Steeves-Kiss

Thorsten Knobloch

Michael Ricardo Burns

Illya Torrance Thomas

Dean Larry DuVal

John Paul Brase

Dennis Xavier Legault

Gregory William Duritsch

Connie Marie Roetker

Larry Dean DuVal

Susan Rogers Marmo

An array of toilet tissue products comprising first and second packages, where first package conveys one of strength and softness, and where the second package conveys something different than the first package. The first package may use a character to convey one of strength and softness. Lint, basis weight, total dry tensile, absorbency, and softness are common intensive properties of the first and second toilet tissue products and one or more of these common intensive properties can be different between the first and second toilet tissue products.

Array of sanitary tissue products

An array of toilet tissue products comprising first and second packages, where first package conveys one of strength and softness, and where the second package conveys something different than the first package. Lint, basis weight, total dry tensile, absorbency, and softness are common intensive properties of the first and second toilet tissue products and one or more of these common intensive properties can be different between the first and second toilet tissue products.

An array of toilet tissue products comprising first, second, and third packages, where first package conveys strength and a second package conveys softness. Lint, basis weight, total dry tensile, absorbency, and softness are common intensive properties of the first, second, and third toilet tissue products and one or more of these common intensive properties can be different between the first, second, and third toilet tissue products.

An array of toilet tissue products comprising a first package that conveys strength and a second package that conveys softness. Lint, basis weight, total dry tensile, absorbency, and softness are common intensive properties of the first and second toilet tissue products and one or more of these common intensive properties can be different between the first and second toilet tissue products.

An array of toilet tissue products. A first toilet tissue product can exhibit a first lint value and a total dry tensile strength of greater than 600 g/in, and a second toilet tissue product can exhibit a second lint value which is at least 20% greater than the first lint value and a total dry tensile strength of less than 600 g/in. The first toilet tissue product can be housed within a first toilet tissue product package and the second toilet tissue product can be housed within a second toilet tissue product package. The packages can be designed to be sold individually and wherein the first and second toilet tissue product packages each comprise a common brand name.

An array of toilet tissue products. A first toilet tissue product can exhibit a first lint value and a second toilet tissue product can exhibit a second lint value which is greater than the first lint value. The first toilet tissue product can be housed within a first toilet tissue product package and the second toilet tissue product can be housed within a second toilet tissue product package, where the first and second toilet tissue product packages are separate from each other such that the first toilet tissue product package is displayed on a store shelf separate from the second toilet tissue product package in a way that the first and second toilet tissue product packages are visible to a consumer during the consumer's purchasing decision process. The packages can be designed to be sold individually and wherein the first and second toilet tissue product packages each comprise a common brand name.

An array of toilet tissue products. In an example, a first toilet tissue product can exhibit a first lint value and a second toilet tissue product can exhibit a second lint value which is greater than the first lint value and wherein the first toilet tissue product has a total dry tensile strength greater than the total dry tensile strength of the second toilet tissue product. The first toilet tissue product can be housed within a first toilet tissue product package and the second toilet tissue product can be housed within a second toilet tissue product package. The packages can be designed to be sold individually and wherein the first and second toilet tissue product packages each comprise a common brand name.

Sanitary tissue products, for example toilet tissue products, and arrays thereof associated with non-textual indicia, such as character representations exhibiting active poses, that are psychologically matched to intensive properties of the sanitary tissue products; processes for making such an array of sanitary tissue products are provided, and marketing articles associated with displaying and/or advertising an array of sanitary tissue products.

An array of sanitary tissue products, for example an array of toilet tissue products, wherein one of the sanitary tissue products exhibits a total dry tensile strength that is greater than another sanitary tissue product within the array, and a process for making such an array, is provided.

An array of tissue products, and a method for providing a consumer with a desired tissue product, the array having a first group comprising: a first tissue product; a first package comprising an indicium representing the intensive property for strength or absorbency; a second group comprising: a second tissue product; a second package comprising an indicium representing an intensive property for softness; a third group comprising: a third tissue product; a third package comprising an indicium representing an intensive property; wherein each package has the same source identifier; and wherein the Softness PSU of the second tissue product is greater than the Softness PSU of the first tissue product and of the third tissue product.

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Cincinnati, OH, United States of America

Jennifer Lori Steeves-Kiss