Ariba, Inc.

Jennifer L Riddle

Robert G Stevens

William D Rupp

David J Becker

Vincent F Rago

Sam E Kinney, Jr

Anthony F Bernard

Daniel C Heckmann

Glen T Meakem

John P Levis, Iii

Julia L Rickert

Shane M Tulloch

Nikki A Sikes

An auction is conducted by obtaining, from a buyer, information associated with a product to be purchased using an auction, where the buyer purchases the product from a winning bidder. The obtained information associated with the product is made available to at least a first bidder and a second bidder. A first bid that includes a first price and a first non-price information is received from the first bidder. A second bid that includes a second price and a second non-price information is received, from the second bidder. Non-price information is associated with (1) a description of a particular product a given bidder will provide in the event the given bidder wins the auction and/or (2) delivery of a product by the given bidder in the event the given bidder wins the auction. A first comparison value is generated based at least in part on the first price and the first non-price information. A second comparison value is generated based at least in part on the second price and the second non-price information. The first comparison value and the second comparison value are compared and the winning bidder of the auction is selected based at least in part on the comparison.

Method and system for conducting electronic auctions with multi-parameter price equalization bidding

A method and system for conducting electronic online auctions using multi-parameter price equalization bidding is disclosed. Bids defined in a context of a bidder are transformed into a comparative bid parameter that enables a common basis of comparison for the submitted bids. A transformed bid of a first bidder can also be detransformed into a context of a second bidder, thereby enabling each individual bidder to view a comparison of submitted bids in their own context.

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Pittsburgh, PA, United States of America

Jennifer L Riddle