Mastercard International Incorporated

Mastercard International International

Jenna L Kanterman

Joan Lee Rohlfing

Peter Balsavias

Ameya Pathare

Patricia E Littler

Samantha L Jones

Cornelius Kaestner

Brian Pujanauski

Caroline M Ginty

Christopher Piccoli

Emma Goodyear

Simon Krauss

Emilie M Kroner

John Hutchison

A processor is programmed with instructions to receive coupon data from a program creator. The coupon data defines a coupon and/or coupon program. The processor creates a first unique coupon program ID for the coupon data and writes the first unique coupon program ID and the coupon data to a database table. The processor transmits the first unique coupon program ID to the program creator. The processor also receives, from a user computing device, a coupon request message. The coupon request message includes a second unique coupon program ID. The processor extracts the second unique coupon program ID, retrieves the first unique coupon program ID, and matches the second unique coupon program ID to the first unique coupon program ID. Based on the matching, the processor generates a digital coupon token and transmits the digital coupon token to the user computing device via the communications interface.

System and method for processing digital coupons

Systems and methods for dynamically determining an optimal baseline algorithm for calculating lift values are disclosed. The system receives data associated with a control strategy, and then randomly selects a control location, a time period, and an item that may not be associated with the control strategy but meets the one or more criteria of the control strategy such as relevance and sales volume. Using the randomly selected inputs and a plurality of null baselines values determined by a plurality of null baseline algorithms, the system iteratively calculates a plurality of null lift values for each of the applied plurality of null baselines values to determine a likelihood for a false positive lift for each of the applied plurality of null baselines values. An optimal baseline algorithm is selected from the plurality of null baselines algorithms based on their corresponding likelihood of false positive lifts.

System for control group optimization to identify optimal baseline algorithm

A computer system includes a processor, a communication interface, and a database. The communication interface is configured to receive, from a computing device, a coupon request message, wherein the message includes a first unique coupon program ID. The processor is programmed with computer-executable instructions that cause the processor to extract, from the coupon request message, the first unique coupon program ID. In addition, the processor matches the first unique coupon program ID to a second unique coupon program ID stored in the database. Furthermore, the processor generates, by a token service system, a digital coupon token. The digital coupon token is associated with the first and second unique coupon program IDs. Moreover, the processor is programmed to transmit the digital coupon token to the computing device.

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Arlington, VA, United States of America

Jenna L Kanterman