Simulmedia, Inc.

Jeffrey Storan

Donald J Locker

Jackie Kellon Smith, Ii

Krishna Balasubramanian

Dave Morgan

Yuliya Torosjan

Patrick Angeles

Mario Andres Morales

Shaun Delaney Espiritu

Ross Allen Levin

Future media viewership is forecast based on time ordered analysis of historical viewership information from an individual or combination of a plurality of data sets. Forecast models having coefficients derived from comparisons of time series representations of data sets across a plurality of time periods and data sources join together disparate data sets. Individual data sets from disparate data sources may be compared to identify possible untrustworthy data or data that requires further investigation. Organizing viewership information in a time series allows for imputing missing data in a respective data set.

Methods and systems for forecasting and measurement of media viewership using a combination of data sets

A computer implemented method and apparatus for determining an optimal time and channel for delivery of television advertising content based on viewer profile information is disclosed. The method and apparatus provide for collecting viewer profile information for a viewer and storing it in a computer memory. Segments of viewers may be defined by viewer profile information thresholds in the computer memory. Viewers may be assigned to an audience segment based on a comparison of the viewer profile information thresholds with the collected viewer profile information. Information describing programs to be promoted, spots in which promotions for such programs may air, and geographic data also may be collected and stored. The computer may determine an optimal time and channel for delivery of the television advertising content to a selected audience segment based on the program to be promoted information, spot information and geographic data. The method and apparatus may be of particular use in determining optimal channels and times for promotion of a television program on a channel/network other than the channel/network on which the program is to air (i.e., cross-network promotion).

Method and apparatus for television program promotion

Growing community of inventors

Brooklyn, NY, United States of America

Jeffrey Storan