Wp Company, LLC

Jeffrey Mark Turner

Aram Jason Zucker-Scharff

Amanda Hicks

Hongliang Eric Lin

Christian Derrick Walls

Matthew Philip Lemieux

Brittany Pableo

Techniques for inserting advertising content into digital content are disclosed. The system may determine a compatibility between advertising content and digital content, determine candidate advertising content and candidate digital content using the determined compatibility, determine that the candidate digital content includes an advertising zone specifying an area where advertising content may be inserted, determine that an advertising slot of the candidate advertising content matches the advertising zone, and select digital content from the candidate digital content. The system may further select advertising content from the candidate advertising content, and combine selected digital content and selected advertising content by inserting the selected advertising content into the advertising zone.

Techniques for inserting advertising content into digital content

Techniques for dynamic digital advertising are disclosed. In one particular embodiment, the techniques may be realized as a dynamic advertising method comprising: receiving, by a computer processor associated with a dynamic advertising device, from a client device, first advertising content information including timepoint data for a playback event associated with first advertising content of a first advertising slot on a webpage; configuring, by the computer processor, a recall request for the first advertising content, the recall request including identification data associated with the first advertising content and specifying a timepoint obtained from the timepoint data; receiving, by the computer processor, from the client device, first advertising content resume request; and requesting, by the computer processor, for the client device, using the recall request, timepoint-configured first advertising content having a playback start time equal to the timepoint.

Techniques for dynamic digital advertising

Growing community of inventors

Arlington, VA, United States of America

Jeffrey Mark Turner