The Crawford Group, Inc.

Jeffrey Lee Everson

Paul C Tucker

Kelli Jane Boruff

Neil Fitzgerald

Hugues Belanger

A method and apparatus are disclosed for expediting how rental vehicle reservations can be booked by employing deep-link uniform resource locators (URLs) that encode aspects of a rental vehicle reservation transaction to relieve users of a need to enter reservation data themselves when booking a rental vehicle reservation.

Method and apparatus for customer direct on-line reservation of rental vehicles including deep-linking

A method of processing a reservation transaction between a customer and reservation-booking entity via a computer network inter-connecting a customer computer with an automated reservation transaction processor, the reservation transaction requiring submission of at least three different types of reservation data from the customer for successful completion thereof, each reservation data type having one of a plurality of different values, wherein each reservation data type value is dependent upon other reservation data type values, the method including presenting an initial page for data value entry for a plurality of reservation data types, accepting for partial data entry data values for less than all of said reservation data types, and determining, on the basis of the interdependence of the different data values for the different reservation data types, a list of acceptable data values for any un-entered reservation data types. Also, the processor provides the customer with a less than full page summary section on many of the reservation booking pages, the summary section including a list of submitted data values for the reservation transaction and an edit link associated with each listed data value that is selectable to initiate a revision of its associated data value. Further, the present invention supports promotional deep-linking, promotion reservation with notification upon customer violation of the promotion rules, corporate account deep-linking, URL-based deep-linking, travel agent commission tracking, and various other features.

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Ballwin, MO, United States of America

Jeffrey Lee Everson