Snap Inc.

Jeffrey Kile

Ian Anthony Wehrman

Chinmay Lonkar

David Michael Hornsby

Zhimin Wang

Khalil Chatoo

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for inserting ads into a video. The program and method provide for receiving a request to play a video, the video comprising plural shots separated by breakpoints, each shot of the plural shots corresponding to a contiguous sequence of video frames that is free of cuts or transitions; initiating, in response to receiving the request, playback of the video from a selected shot of the plural shots; receiving indication of an ad to present at a breakpoint following the selected shot; determining, in response to receiving the indication, that a first threshold amount of time has passed since initiating the playback of the video; and inserting, based on the determining, the ad at the breakpoint following the selected shot.

Inserting ads into a video within a messaging system

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for setting ad breakpoints in a video. The program and method provide for accessing a video; determining plural shot boundaries for the video, each shot boundary defining a shot corresponding to a contiguous sequence of video frames that is free of cuts or transitions; and for each shot boundary of the plural shot boundaries, performing a set of breakpoint tests on the shot boundary, each breakpoint test configured to return a respective score indicating whether the shot boundary corresponds to a breakpoint for potential insertion of an ad during playback of the video, calculating a combined score for the shot boundary based on combining the each of the respective scores, and setting, in a case where the combined score meets a threshold value, the shot boundary as the breakpoint.

Growing community of inventors

Los Alamitos, CA, United States of America

Jeffrey Kile