Nbcuniversal Media, LLC

Comcast Cable Communications, LLC

Agency for Science, Technology and Research

Jeffrey J Reale

Sheau Bao Ng

Sujoy Roy

Kong Wah Wan

Shannon McKenzie

Yau Wei Yun

Mohammad Khalid Bin Ahmad

Systems and methods for determining a comparative level of user engagement are disclosed. According to at least one embodiment, a method of determining a comparative level of user engagement with content of a first type includes receiving sensor data (e.g., rotational vector, attitude, or ambient light sensor data) from a mobile device. The sensor data includes first sensor data sensed by the mobile device during display of the content of the first type at the device, and second sensor data sensed by the mobile device during display of content of a second type at the device. The method may include determining the comparative level of user engagement with the content of the first type based on the first and second sensor data, selecting additional content based on the determined comparative level of user engagement, and transmitting the selected additional content to the mobile device for output by the mobile device.

Tracking user engagement on a mobile device

A content adaptation method includes: obtaining a primary metadata profile associated with a particular time point of primary content; obtaining secondary metadata profiles each associated with corresponding secondary content of a plurality of secondary content; identifying one of the plurality of secondary content associated with a secondary metadata profile having a desired similarity value with the primary metadata profile associated with the primary content; and matching the identified secondary content with the particular time point of the primary content.

Selecting adaptive secondary content based on a profile of primary content

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New York, NY, United States of America

Jeffrey J Reale