The Nielsen Comapny (US), LLC

Nielsen Media Research, Inc.

Jeff L Herrmann

Arun Ramaswamy

David Howell Wright

Brian Scott Mello

Kamal Nasser

Nasser Kamal

An example apparatus to monitor media that is presented via a mobile device includes: an application monitor to determine when media presentation software is being executed by the mobile device; and a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device.

Methods and systems to meter media content presented on a wireless communication device

An example apparatus includes a meter to generate first information indicative of a media presentation mode of a media presentation application executed by a wireless communication device during a presentation of the media content received and presented via the wireless communication device, the media content comprising scheduled programming that is broadcasted or multicasted simultaneously to a plurality of other wireless communication devices during a pre-scheduled time; and generate second information indicative of the media content presented via the wireless communication device. A memory is to store the first information in association with the second information in the wireless communication device; and store third information in association with the first and second information. The third information is indicative of at least one of a location of a cell tower used to transmit the media content, an identifier of the cell tower, or an identifier of a wireless network access point.

An apparatus to generate media metering information includes a display to present selectable options for a user to select one of a plurality of levels of anonymity to be used in association with generating the media metering information indicative of media content presentations; a processor to access an anonymity selection of one of the levels of anonymity, the levels of anonymity including no anonymity, partial anonymity, and total anonymity; and a metering information generator to generate the media metering information in association with the anonymity selection.

An example apparatus to generate media monitoring information includes a processor to collect a first data record corresponding to a first media presentation session, and collect a second data record corresponding to a second media presentation. The example apparatus also includes a memory in circuit with the processor, the memory to: store a first end timestamp in the first data record indicative of a first time at which the first media presentation session ended; store a second end timestamp in the second data record indicative of a second time at which the second media presentation session ended; and store the first end timestamp in the second data record.

Example methods, apparatus, systems, and articles of manufacture meter media content presented on a wireless communication device are disclosed. A disclosed example method receives media content via a wireless communication device. The media content is to be presented via the wireless communication device. First information is generated indicative of a media presentation mode of a media presentation application executed by the wireless communication device to present the media content. Second information is generated indicative of the media content presented via the wireless communication device. The first information is stored in association with the second information in the wireless communication device.

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Chicago, IL, United States of America

Jeff L Herrmann